Time Investment: 40 hours.
Tools Used:
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Microsoft Word
Special thanks to Sancon Commissioning for letting me display this in my portfolio.
Project Description:
Completed near the end of my contract term with Sancon, I made this to help organize their branding documents. Before I joined, Sancon had a brand guidelines document, it was very outdated with an old logo, color scheme, and font. When I joined, I was expecting a proper brand guidelines or brand standards document that I would follow while creating documents and designs for them. I was provided a few word documents, one containing Sancon’s colors, another detailing the font they use. Fortunately they had an Adobe Illustrator document that had their logo and variants, but Sancon only really had access to PNGs of their primary logos. This needed to change. The name of the game with Sancon is simplicity. So I simply laid out the logos, of which all variants were exported to PNGs and SVGs. Sssembled all the colors with the proper color codes, even Pantone which they can no longer use just in case. I also provided some tips on how to take photos for their social media posts. The most difficult part was to arrange the guides for sizing and spacing, as I had been creating documents for Sancon for months before I made this document. Ultimately I implemented rules that I follow as habit, and it worked out in the end. I really enjoyed working with Sancon on this.
